Plain answers to SEO basics questions.
RankSignal answers common questions about SEO basics: ranking on Google, keywords and site audits. Each answer is short, plain, and focused on what to do next.
SEO Basics
- What is SEO and how does it work?
- How long does SEO take to show results?
- Is SEO worth it for a small business?
- What is the difference between SEO and SEM?
- Should I do SEO myself or hire someone?
- What are the most important SEO basics to learn first?
- How much does SEO for an electrician cost?
- How does SEO work for law firms?
Google Ranking
- How does Google decide which pages rank first?
- How can I get my website on the first page of Google?
- Why is my page not ranking on Google?
- How often does Google update its ranking algorithm?
- Can I rank on Google without backlinks?
- What is the best way to track my Google rankings?
- What is local SEO and do small businesses need it?
- How do hair salons get found on Google?
Keyword Research
- How do I find keywords for my website?
- What is keyword difficulty and why does it matter?
- Should I target long-tail keywords or short-tail keywords?
- How many keywords should I target per page?
- What are free tools for keyword research?
- How do I know if a keyword is worth targeting?
- Which is better for keyword research, a free or paid tool?
On-Page SEO
- How do I optimize a page for a keyword?
- What is a title tag and how long should it be?
- How many times should I use a keyword on a page?
- Do meta descriptions affect Google rankings?
- What is the best way to structure headings for SEO?
- Should I use internal links for SEO?
- How do I write a meta description that gets clicks?
- Do alt tags still matter for image rankings?
Site Audits
- What is an SEO site audit and why do I need one?
- How do I run a free SEO audit on my website?
- What should I check in an SEO site audit?
- How often should I audit my website for SEO?
- Can I fix SEO audit issues myself?
- What are common technical SEO problems found in audits?
- How do I run a site audit in Ahrefs?
- How do I run a site audit in Semrush?

