Keyword Research
- How do I find keywords for my website?
Start with seed keywords from your business, then use free tools like Google Keyword Planner, Google autocomplete, and competitor sites to expand your list. Focus on terms your audience actually searches for. - What is keyword difficulty and why does it matter?
Keyword difficulty (KD) is a score (usually 0-100) estimating how hard it is to rank for a keyword. It matters because it helps you prioritize achievable keywords. - Should I target long-tail keywords or short-tail keywords?
Both have a place, but long-tail keywords are usually better for new or small sites because they're less competitive and attract more specific, ready-to-convert traffic. Short-tail keywords can work once you have authority. - How many keywords should I target per page?
Target one primary keyword per page, then naturally include a few related secondary keywords. This keeps your content focused and avoids competing with yourself. - What are free tools for keyword research?
Google Keyword Planner, Google Trends, AnswerThePublic, and Ubersuggest are popular free options. Each has limits, but they can help you find keyword ideas and estimate demand. - How do I know if a keyword is worth targeting?
Check search volume, competition, and relevance to your business. A keyword is worth targeting if it has decent demand, manageable competition, and matches what you offer.